Consulting · Software · Automation — for mid-sized companies
Less friction.Measured.
Somewhere in your operation, time and money leak away — usually not where the trouble shows up. I find the spot and change what fixes it: your process, your software, your automation. Afterwards you see from your own metric whether it worked.
30 minutesfreeno sales pitch
Prefer writing? contact@balane.tech
How you notice
Trouble rarely sits where it shows up.
On the left: situations almost every company knows. On the right: what usually sits behind them. Tick what sounds familiar — below you see where it points for you.
00 / 05
- Business0
- Psychology0
- IT0
Reading
Nothing ticked yet. That is a finding too — or you have not looked yet.
Where the cause sits for you, three questions narrow down: Start phase 01 →
How a project runs
Find. Change. Measure.
Your project is not done when the software goes live. It is done when the number that made you start has moved. That is why the work runs in a loop rather than a line — and whatever the measurement shows becomes the starting point of your next round.
Diagnosis · advise
Find where it actually breaks.
Trouble rarely shows up where its cause sits. I look at your processes, talk to the people who run them every day, and work out what the bottleneck costs you per month. Without that number, every solution stays an opinion.
What you have in hand afterwards
A map of your processes with bottlenecks ranked by cost — and the one metric you will later read success from.
Tools for it
- Bottleneck auditthree questions, on this page
- Flowrefywork out process cost
- FlowVisualsimulate the process
Fig. 01One process, a pile-up before approvalSchematic Delivery · build, automate
Change what fixes the bottleneck. Nothing more.
Sometimes that is new software, sometimes an automation, often a different process first. I adjust the process, build what is missing and automate what repeats — in the order that pays off for you fastest. Your people are involved from day one, so nobody ends up working around the new path.
What you have in hand afterwards
A changed process that holds up in daily work — with software you own and that someone can explain to you.
Tools for it
- Skalierungsreportimplementation plan, fixed price
- usable.softwaremodular business software
- Automation Showroomautomations with before/after
Fig. 02Same process: standard case rerouted, approval automatedSchematic Effect · measure
Measure whether it worked.
Before the start you decide how you will recognise success: lead time, error rate, hours per week. After go-live it gets measured again at fixed intervals. If your number moved, the project is done. If it did not, you see why — and it gets adjusted, not explained away.
What you have in hand afterwards
In black and white, what the change brought you — and where the next round starts.
Tools for it
- KPI dashboardsthe one number everyone agrees on
Fig. 03Before, target, measured courseSchematic
Feedback
Whatever the measurement shows is the finding for the next round. That is how a project turns into an operation that keeps tuning itself — even without me.
↑ Back to 01Phase 01 — start right here
Where is your bottleneck?
Three questions, no email address. At the end you get a hypothesis you can use — even if you never talk to me.
Bottleneck audit, short form
01 / 03
What tells you first that something is stuck?
Reading
- Business0/3
- Psychology0/3
- IT0/3
Every answer moves the reading. Read it off instead of guessing.
Who you talk to
You talk to the person who also builds it.
No account manager, no hand-off to a team you never met. Where consulting projects need more heads, I bring them in — people running their own businesses, whom I have worked with for years. Your point of contact stays me, from the first call until after go-live.
So you keep a name and a number, not a shared inbox.
30 minutesfreeno sales pitch
Prefer writing? contact@balane.tech

Jonas Höttler
Founder. M.Sc. Digital Psychology, B.Sc. Business Psychology.
In every phase
Three activities, three lenses.
A problem you only examine from one side reappears on the other. You know the pattern: new software goes in, and six months later half the team works around it again. So every question gets asked three times — commercially, psychologically, technically. Pick a cell.
advise
× Business
What does the bottleneck cost?
What happens there
Hours, errors and waiting time get converted into euros per month — before anyone talks about solutions.
- Business
What does the bottleneck cost?
Hours, errors and waiting time get converted into euros per month — before anyone talks about solutions.
- Psychology
Why does everyone route around it?
Conversations with the people who run the process every day. Their unofficial path shows where the official one asks too much.
- IT
Where does the system break?
The data between your tools gets traced until the spot where someone retypes by hand becomes visible.
advise × 3 lenses
Notes
All notesWe are measuring the mid-market. First thesis: AI is barely a topic.
We continuously observe thousands of mid-sized firms and count what they publish. First thesis from 4,333 job ads: AI is barely a topic.
Mid-Market · Market Observation · AI · Job Ads

What a Change Really Costs: Process, Data and Systems Belong Together
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Automating Processes: What Pays Off and What Doesn't
Almost anything can be automated technically. So the arithmetic decides, not the feasibility: five variables, one case worked through in full.
Process Automation · Automation · ROI · Business Case